Cristiano Ronaldo Invests in New Free Rival to FIFA Video Game

Ronaldo Joins UFL as Ambassador and Investor

Cristiano Ronaldo, the world-famous footballer, is backing a new free-to-play football game called UFL (Ultimate Football League) in an effort to rival EA Sports FC, formerly known as the FIFA series. Ronaldo, who is already an ambassador for the game, has also become a substantial investor, joining a group that is investing $40 million (£30 million) in the upcoming title.

UFL Aims to Take the Crown

While other studios have attempted to challenge the dominance of EA Sports FC, UFL appears to be the most promising contender. Early footage of the game has generated interest among fans, and UFL has already completed its first major closed test. The game has also secured licenses to include key players, with Ronaldo serving as the game's ambassador.

Setting a New Standard in Football Gaming

UFL is striving to differentiate itself from EA Sports FC by eliminating pay-to-win elements and prioritizing skill-based gameplay. This approach is a response to criticism of the FIFA series and its Ultimate Team packs, which have been compared to loot boxes. UFL seeks to provide a more fair and balanced gaming experience for players.

If you're interested in football games, be sure to check out our review of EA FC 24.