Sir Keir Starmer aims to rebrand Labour as the party of "service and country" in bid for power


Sir Keir Starmer aims to rebrand Labour as the party of service and country in bid for power

Vision for a New Britain

Sir Keir Starmer, the leader of the Labour Party, will unveil his plan to position Labour as the party of "service and country" in his address to the Labour conference today. With the goal of leading a "decade of national renewal" after the upcoming election, Sir Keir will emphasize Labour's commitment to rebuilding and repairing what is broken in the country. He will distance himself from the era of Jeremy Corbyn and highlight Labour's shift away from gesture politics and protest.

A Party of Service

Sir Keir will assert that Labour is now a "party of service . . . country first, party second." He will emphasize the importance of serving the British people and the need for a modern state to address the challenges of the present. The Labour leader will also draw attention to his stance on foreign policy, condemning the recent acts of terror in Israel, in stark contrast to his predecessor's previous comments about Hamas.

A Britain Stronger and Stable

Highlighting the failings of the Tory government over the past 13 years, Sir Keir will promise a Britain that is "strong enough, stable enough, secure enough" for citizens to invest their hope and future. He will emphasize the potential for a Labour victory to bring about a decade of national renewal and offer the British people the government they deserve. The Labour leader's address will focus on healing wounds, modernizing the state, and creating new opportunities for working people.

Responding to the Tories

Despite Labour's lead in the polls, Sir Keir's speech will directly address the question of why voters should turn their back on the Tories and choose Labour. He will challenge recent claims made by Rishi Sunak, the Chancellor of the Exchequer, and promise a government that takes care of the big questions and provides working people with the freedom to enjoy what they love. Sir Keir will outline Labour's philosophy of tackling tomorrow's challenges today in contrast to the Tory approach of temporary fixes.


Sir Keir Starmer aims to rebrand Labour as the party of service and country in bid for power

Preparing for an Election

Following his walk by the Mersey in Liverpool with his wife Victoria, Sir Keir reassured supporters that his election machine will be ready for a potential May poll. He expressed his readiness for a snap election called by Prime Minister Rishi Sunak and affirmed that his team is prepared for either a May or October election. Meanwhile, Shadow Cabinet minister Lisa Nandy expressed confidence in Labour's ambitions, stating that they are aiming for more than two terms in government.

Last week, a Deltapoll survey showed that Labour's lead over the Tories has narrowed to 15 points. The survey was conducted in the 48 hours following Rishi Sunak's conference speech, during which he announced the cancellation of the HS2 northern leg and a proposed smoking ban.