Rishi Sunak Tightening the Gap on Keir Starmer's Labour After Tory Campaign Blitz, New Poll Shows

Signs of Polls Tightening

The latest JL Partners survey reveals a significant shift in the political landscape, showing Labour's lead decreasing by six points since March.

Following an intense weekend of policy announcements, the Conservatives have managed to narrow the gap with Labour to just 12 points.

Changing Dynamics

According to the survey conducted for the Rest Is Politics podcast, Labour currently stands at 40% compared to the Tories at 28%.

Interestingly, the same firm previously had Labour leading by 18 points in March and 15 points in May.

Age Group Trends

One of the key shifts noted in the poll is among over-65s, where the Conservatives have surged from a 10-point lead over Labour to a commanding 20-point lead.

Conversely, Reform UK is facing challenges, with less than a quarter of former Conservative voters considering the right-wing challengers.

Competitive Election Ahead

Rishi Sunak's focus on big announcements like National Service and strategies to appeal to older voters indicates a push for a competitive General Election on July 4.

Despite Labour's consistent double-digit lead in recent months, Conservative campaign chiefs are determined to close the gap with vigorous efforts.

Upcoming Showdown

The stage is set for a face-off between Rishi Sunak and Keir Starmer in an upcoming debate hosted by ITV, with Tory strategists aiming for more one-on-one debates to challenge Labour's lead in the polls.

Labour, on the other hand, plans to limit the number of debates to safeguard their commanding position.

Key Insights and Sentiments

Survey findings suggest a shift in public perception, with fewer Conservative voters considering voting for Reform UK and a notable shift in support among over-65s towards the Tories.

Despite the tightening race, Starmer maintains a lead as the preferred Prime Minister, while Sunak faces mixed reactions even from within the Conservative camp.

Labour continues to lead on key issues like the economy and pay disputes, while the Conservatives maintain an edge on topics like woke culture and military affairs.