Three-year roadmap
KEMI Badenoch, the Tory leader, has announced a strategic plan that will not see major policies revealed until at least two years from now. She has ordered the Conservatives to prepare for a potential election by 2028, aiming to follow in the footsteps of Sir Keir Starmer's path to power.
Rebuilding trust and establishing credibility
The focus for 2025 is on "rebuilding trust" with voters, with apologies for past failings of the party during its time in Government. The following year will concentrate on "establishing credibility" by contrasting her team with Nigel Farage as an alternative government throughout 2026.
Plans for Government
It is not until the end of 2027 at the earliest that the remaining years of the parliament will see "plans for Government" unveiled and policies set out. Badenoch also encourages outreach with right-wing parties in Australia, Canada, and Donald Trump's Republicans for insights on turning around the party's fortunes.
High ambitions and lessons learned
While some Shadow Cabinet sources described the plan as "high on aims but low on detail," others praised it for its ambition. Senior Tories noted lessons learned from Sir Keir Starmer's successful turnaround of the Labour party within a few years.
Preparation for early election
Although the Prime Minister could wait until summer 2029 to call an election, senior Tories believe it might happen as early as late 2027 due to the government's record low popularity. The party is gearing up to be ready for an election sooner than expected.
