Imperial Brands Demands Heftier Penalties
Imperial Brands, the largest tobacco company in Britain, is pushing for retailers caught selling vapes to children to face fines of up to tens of thousands of pounds. The firm argues that Labour's proposed £200 on-the-spot penalties, rising to a maximum of £2,500, are insufficient and should be strengthened to act as a real deterrent.
Following New Zealand's Lead
Imperial Brands is urging the UK government to take cues from New Zealand, where fines for illicit sales of vapes can reach up to £47,000 for severe cases. The company believes that tougher penalties are necessary to combat underage vaping and prevent further anti-tobacco regulations.
Support for Stricter Regulations
James Hall, the anti-illicit trade lead at Imperial Brands, emphasized the need for increased fines for retailers selling vapes to minors. The company also advocates for greater investment in Trading Standards to ensure enforcement of these rules.
Concerns Over Youth Vaping
The call for tougher fines comes amidst rising concerns over youth vaping, with statistics showing a significant increase in underage e-cigarette use. While vapes can help adult smokers quit traditional cigarettes, the Department for Health warns of the potential harms and addiction risks associated with vaping, especially for young people.
Ban on Sweet Flavors and Disposable Vapes
The proposed Tobacco and Vapes Bill includes provisions to ban sweet flavors that appeal to children, such as candy floss and bubble gum. Additionally, disposable vapes will be prohibited from June, requiring users to switch to refillable devices.
