Bing’s Revenge and Google’s A.I. Face-Plant




Hosted by Kevin Roose and Casey Newton

Produced by Davis Land

Edited by Paula Szuchman and Jen Poyant

Engineered by Alyssa Moxley

Original music by Dan Powell, Elisheba Ittoop, Marion Lozano and Rowan Niemisto

Microsoft’s release of a ChatGPT-powered Bing signifies a new era in search. Then, a disastrous preview of Bard — Google’s answer to ChatGPT — caused the company’s stocks to slide 7 percent. The A.I. arms race is on.

Plus: What “Nothing, Forever,” the 24/7, A.I.-generated “Seinfeld” parody, says about bias in A.I.

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On today’s episode:

  • Sam Altman is the chief executive of OpenAI.

  • Kevin Scott is the chief technology officer of Microsoft.

Additional reading:

  • Microsoft integrated OpenAI’s technology into its search engine and kicked off an A.I. arms race.

  • Google released Bard, a rival chatbot to ChatGPT.

  • “Nothing, Forever” was temporarily banned on Twitch.


“Hard Fork” is hosted by Kevin Roose and Casey Newton and produced by Davis Land. The show is edited by Paula Szuchman and Jen Poyant. Engineering by Alyssa Moxley and original music by Dan Powell, Elisheba Ittoop, Marion Lozano and Rowan Niemisto. Fact-checking by Caitlin Love.

Special thanks to Hanna Ingber, Nell Gallogly, Kate LoPresti and Jeffrey Miranda.