Parents Alerted to Increase in Bullying Over In-Game Purchases

New Study Reveals Growing Pressure on Children to Make In-Game Purchases

A recent study has raised concerns about the increasing pressure on children to make in-game purchases while playing popular free-to-play games. The study, conducted by Oslo Metropolitan University, indicates that more children are facing peer pressure to excel and look good in games like Fortnite and Roblox by spending money on virtual items.

The Social Significance of In-Game Purchases

Clara Julia Reich, a researcher at the University, highlighted that in-game items, such as skins that alter a player's appearance, play a significant social role. Just like in real life, children use these virtual platforms as social spaces where appearance and attire are subject to commentary by others.

Blurring Lines Between Online and Offline Worlds

Kamilla Knutsen Steinnes, another researcher involved in the study, pointed out that for children, the online and offline worlds are intertwined. The way they present themselves in games serves as a crucial identity marker and reflects their social interactions and relationships.

Risks and Challenges for Parents

Despite the social benefits, the study also highlighted the risks associated with in-game purchases. Children may unknowingly fall victim to online scams or be influenced by 'dark patterns' in games designed to encourage additional spending. Steinnes emphasized the importance of parents monitoring their children's online activities and spending habits to protect them from exploitation.

Parental Vigilance Urged

The study revealed that children involved in the research spent an average of over $100 annually on in-game items. With such significant online spending by children, parents are advised to closely monitor and regulate their children's online gaming activities to safeguard against potential risks.

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