Niantic's Next Big Hit: Monster Hunter Now

A Quick Pitch Leads to Millions

POKÉMON Go developer Niantic has been on the hunt for its next big success after the popular creature-collecting mobile game. Following a few attempts with games like Harry Potter: Wizards Unite and Peridot, Niantic finally struck gold with Capcom's Monster Hunter.

Capcom's Monster Hunter Now mobile game has players battling monsters worldwide to gather resources and craft weapons, all within the real world. This unique concept has caught the attention of gamers globally.

Capcom's Swift Decision

Unlike typical lengthy negotiations in the business world, Niantic's pitch to Capcom's Ryozo Tsujimoto for a Monster Hunter collaboration was a hit from the get-go. Within just ten minutes, Tsujimoto agreed to the partnership, a rarity in Japanese business customs.

Niantic's Chief Product Officer, Kei Kawai, shared that the idea behind Monster Hunter Now is to foster connections among players, much like how his cousin met his spouse through Monster Hunter on PSP.

Monster Hunter's Portable Appeal

Capcom's history with successful portable Monster Hunter games, like the PSP version, made the collaboration with Niantic a natural fit. The quick success of Monster Hunter Now proves that the partnership was a wise move for both companies.

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