Global Launch and Popularity
Honor of Kings, the world's most popular mobile MOBA game, has finally had its global launch on June 20. First released in China in 2015, it quickly became the country's biggest mobile MOBA and is now the most played 5v5 team battle mobile title globally.
Changes for Western Gamers
The game has undergone extensive localization efforts to fit the tastes of Western gamers. This includes creating heroes and skins inspired by different cultures, like the new hero Luara and Mayene Capoeirista Skin based on Brazilian culture, as well as designing exclusive operational activities tailored to different regions.
Standing Out in the Market
What sets Honor of Kings apart from other mobile MOBAs is that it was built from the ground up for mobile devices. With a focus on interface, short match length, and small packet size, the game aims to provide an enjoyable experience for players with various devices.
Future Updates and Global Expansion
Future updates will bring more heroes influenced by Western culture to the game, in addition to celebrating major regional festivals. With the global launch, the game hopes to reach a wider audience and offer a competitive yet fair gaming experience.
Thriving in a Competitive Genre
Developers plan to differentiate Honor of Kings from Arena of Valor, another mobile MOBA, by offering different gameplay experiences, art styles, and social interactions. Lessons learned from the international launch of Pokémon Unite will also shape the game's future development.
Consultation with Riot Games
While tensions have existed between Tencent and Riot Games in the past regarding mobile MOBAs, there is no visibility on whether Riot Games has been consulted about the global launch of Honor of Kings to avoid conflict.
Honor of Kings is now available for iOS and Android devices, offering a free-to-play gaming experience for mobile users worldwide.
