HALF of people will not celebrate Valentine’s Day this year as the pandemic has led to a shift in values, a survey has found.
The challenges of the past year have made many of those in relationships rethink how often they show their partner appreciation.
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A quarter now think that Valentine’s Day should not be the only day set aside for this.
One in ten said they now realise just how much money they have wasted on February 14 in the past.
For singletons, one in five felt less stressed about the big day, as the lockdown has made it easier to ignore the pressures to find a date or get coupled up.
Rachael Lloyd, of dating site eharmony, which ran the survey, said: “It might seem sad that half of British adults will not be celebrating Valentine’s Day this year, but there’s also a sense of liberation with many realising it’s the everyday acts of love which truly count.
“Lots of couples realised the importance of showing each other appreciation more often.”
Passion is still on the cards for some though, with 15 per cent saying they expect to have sex on the day.
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