Deborah James ‘blown away’ as charity T-shirt sells out in an hour and raises £75k cancer fund

DAME Deborah James launched a charity T-shirt last night – which sold out in just an hour.

Emblazoned with her motto ‘Rebellious Hope’ the top marks the first piece in a new collection with In The Style.


Deborah James ‘blown away’ as charity T-shirt sells out in an hour and raises £75k cancer fund
Deborah James has collaborated with In The Style


Deborah’s daughter Eloise, 12, in the tee

Trending In The News writer, who modelled the T-shirt with her daughter Eloise, 12, said 100% of the profits will go to her BowelBabe Fund, which has so far raised £6.4million for cancer research.

The first batch of 10,000 sold out within an hour last night, raising a staggering £75,000.

Another 10,000 batch was then released, which also flew off the online shelves almost immediately taking the total funds raised to £140,000.

Dame Debs told Trending In The News: “I can’t believe how quickly it sold out, I am blown away yet again.

  • Donate here to keep raising money for Deborah’s BowelBabe fund

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Deborah James ‘blown away’ as charity T-shirt sells out in an hour and raises £75k cancer fund

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“I’ve loved making and creating the ITS collection, it’s been something beautiful to take my mind off cancer.

“The charity T-shirt is just a sneak peak but I am so proud.

“It’s a quote I have used time and time again, and rebellious hope is most certainly how I have lived my life.

“We all need to find the light in that rebellious hope, to keep the flame burning in the darkest hours.”

Debs said sadly she will have to leave to her family to share the full collection, which is inspired by British summer time.

But she said she’s been trying out a whole host of the dresses, including those she and her family wore when Prince William visited to honour Debs with her Damehood.

She added: “For years, I always talked about ‘dressing up to make you feel better’ and over recent months all the ups and downs, being in and out of hospital, dressing up in nice clothes and popping on some Lippy has made a difference to my journey.

“I really hope that you love the collection as much as I do and I hope it brings you joy, I hope it makes you feel great.”

The Style founder Adam Frisby said: “Although I wish I was saying this under different circumstances, I am incredibly proud of this collaboration with Dame Deborah.

“I’ve followed Deborah for a long time and her constant positivity, uplifting spirit and just overall mentality of living her life to the full and making every day count is an inspiration to me, my team and everyone else who has come across her journey.

“I noticed how much she loved dressing up and how clothes made her feel more confident – so together we’ve made sure this collection encapsulates all of that – A range that is all about ‘dressing up to feel better’ and that stands for anyone no matter what your situation is.”

Deborah said: “Adam approached me and said lets do something with In The Style, and I thought ‘is this for real?’ and actually he said ‘no I love the way you use clothes’.”

Last Monday, she shared a heartbreaking Instagram post saying she was now receiving end-of-life care at her parents’ home in Woking, Surrey, because the heroic efforts of her team of medics at The Royal Marsden Hospital in South West London were now fruitless.

She said her body “simply isn’t playing ball”, adding: “My body is so emaciated that I have no choice but to surrender to the inevitable.”

On Monday she managed to get out of the house for the first time in 10 days.

The 40-year-old spent some time at RHS Garden Wisley in Surrey  with her husband Sebastien Bowen.

Posting to Instagram, she said: “Seb whisked me (bit of a mission but worth it!) at the crack of dawn to @rhswisley before all the crowds, to say well done for the book launch, and it was just perfect for an hour.

“I haven’t left the house in 10 days as have been too weak, and whilst I’m now going to snooze for most of the day (in the sun like a cat!) – I love this picture of reminding me of vibrant green life all around, despite the sadness of knowing the state of my body inside.

“But Seb is an utter rock for me and together we seem to be able to squeeze our hands, swallow the tears and laugh instead.”

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Deborah James ‘blown away’ as charity T-shirt sells out in an hour and raises £75k cancer fund

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The mum-of-two was diagnosed with stage four bowel cancer just days before Christmas in 2016.

The inspiring cancer campaigner was made a Dame last week after calls – led by Trending In The News – followed her astonishing fundraising effort.

Prince William travelled to her parents’ house in Woking, where she is spending her last days, to ensure she go the gong from him.


Deborah James ‘blown away’ as charity T-shirt sells out in an hour and raises £75k cancer fund
Deborah with her daughter, Eloise, posing with the T-shirts

Deborah James ‘blown away’ as charity T-shirt sells out in an hour and raises £75k cancer fund
Deborah with husband Seb on a day out earlier this week