FORTNITE has a new Creative experience for I’m a Celebrity fans that lets you take on in-game Castle Trials each week.
ITV has brought its popular show to the Metaverse, recreating the Castle set and rolling out weekly content.
I’m A Celebrity virtual camp in Fortnite Creative
Fortnite players can buy supplies at the John Lewis Castle Shop
Fortnite players can take part in Castle Coin Challenges and camp trials in-game as the I’m a Celebrity series plays out.
Each week, new games and content will go live, keeping the experience fresh.
The crossover also includes a John Lewis Christmas collab, with “John Lewis inspired festive games.”
There’s even an in-game John Lewis store where players can find supplies and power up Christmas lights for their camp.
John Lewis isn’t the only retailer getting in on the action, with more partnerships set to be unveiled over the coming weeks.
Rhys Hancock, Co-Founder and MD, Metavision — the company that created the campaign — says:
“The Metaverse represents an exciting opportunity for entertainment and commercial brands to connect with the audiences of tomorrow in the spaces where they hang out and play.
“We’re thrilled to be bringing I’m A Celebrity and John Lewis to Fortnite Creative in a genuine first campaign of its kind over the next three weeks…
“There’s a lot more to come from this campaign, including some unexpected surprises.”
The John Lewis’ Christmas ad is also making its way into Fortnite, says the retailer’s Customer Director, Claire Pointon:
“Launching our Christmas story ‘Unexpected Guest’ into the Fortnite Metaverse will bring to life the advert in a new and original format to our customers.
To take part in the I’m A Celebrity Castle Trials experience, enter the code 6991-4289-2871 in the Fortnite Creative Discover tab.
Note that this isn’t an official Epic Games endorsed experience.
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