PlayStation Loyalty Test: A New Approach to Console Sales

PlayStation Fans Divided

PlayStation has had its fair share of highs and lows recently, leaving fans unsure of where they stand.

The PS5 Pro Controversy

The announcement of the pricey PS5 Pro left players disappointed, especially considering the steep price tag of £700/$700 without essential accessories.

Turning the Tide with 30th Anniversary Designs

Public opinion shifted when PlayStation unveiled a new range of PS5 consoles and accessories featuring the classic grey colour scheme from the PS1 era.

Scalpers and High Demand

Pre-orders for the limited edition hardware sold out quickly, leading to listings on auction sites with prices soaring above £10k.

Proving Loyalty to Purchase

To combat scalpers, PlayStation in Japan requires buyers to prove their gaming dedication by playing at least 30 hours of PS4 and PS5 games to qualify for purchasing the anniversary hardware.

Criticism and Concerns

While this loyalty test aims to deter resellers, some criticize it for potentially penalizing genuine buyers looking to purchase a console for the first time or as a gift.

Rising Issue of Scalping

The use of bots to snatch up limited-edition products for resale has become a growing concern, prompting companies to seek effective prevention methods.