ARSENAL has extended its license agreement with Konami’s eFootball bringing a whole load of new Arsenal-themed items to the free-to-play game.
Formerly Pro Evolution Soccer, eFootball is the costless competitor to the FIFA series.
Arsenal returns to eFootball as one of its core teams.
The London club has renewed its contract with the game beyond the 2022-23 season and will remain one of eFootball’s core teams.
The game will also feature a large number of Arsenal items such as club kits, the Emirates Stadium, and headrests.
Arsenal’s players have also been scanned into eFootball to give the most realistic representation of the team.
Naoki Morita, Konami’s European president, was pleased to announce the continuation of the agreement.
In a statement he said: “It is very exciting to be announcing an extension to such a successful partnership.
“Arsenal are a massive club and have been a core part of our partnership roster over the past few years.
“To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KonamiI and for the eFootball series as it keeps growing, and we strive to set football free.”
Arsenal’s chief commercial officer, Juliet Slot, was also excited about the arrangement.
She said: ‘Konami’s eFootball provides a unique football experience.
“We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.”
Konami has purchased the rights to a number of teams recently, including AC Milan and Bayern Müchen, in the hopes of elevating its free-to-play football game.
FIFA remains the world’s most popular football game, despite its rival being completely free to dive in and enjoy.
Before Arsenal, Konami announced that it had partnered with the French national team to include their likeness in eFootball.
This includes Kylian Mbappé, France’s star striker, and FIFA cover star for three years in a row.
Written by Georgina Young on behalf of GLHF.
