Bitcoin book breaks into the top 3 on Amazon’s macroeconomics

A new book on Bitcoin (BTC) has catapulted into the top-3 on Amazon’s macroeconomics bestseller list, offering more evidence that digital assets are piquing peoples’ interest. Released on Dec. 2, 2020, “Bitcoin: Hard Money You Can't F*ck With: Why bitcoin will be the next global reserve currency,” is currently the third most-bought title in the Kindle macroeconomics category.

In terms of new releases in the category, the book takes the top spot:

The book is authored by Bitcoin evangelist Jason A. Williams, entrepreneur and co-founder of Morgan Creek Digital Assets — the crypto-focused investment arm of Morgan Creek Capital. As Cointelegraph reported, Williams recently sold his 2007 Chevrolet Suburban for 0.4 BTC. If his Twitter feed is any indication, Williams has been scooping up a lot of Bitcoin for his personal stash this year. 

Williams’ book offers a primer on Bitcoin for those who’ve had little exposure to the asset class. The Amazon sales page describes the book as follows:

“Hard Money You Can’t F*ck With explains bitcoin in simple, readable terms and maps out how this ‘magic internet money’ will grow into the best form of money we’ve ever had.”

The book is broken down into three main sections that include why Bitcoin matters now, a brief history of money, and how BTC can become the next global reserve currency.

It appears that retail interest in Bitcoin is ramping up again, likely as a result of BTC’s massive upsurge in recent months. Google searches for the term “Bitcoin” spiked in late September, and then again in November.

Retail FOMO, or fear of missing out, was the main catalyst of the 2017 bull market, but has been largely absent from this year’s rally. Google search trends and the performance of Williams’ book could be viewed as a proxy for layman interest in the digital asset.