There’s a rule in politics, or at least there should be: Never get into a fight with Big Bird. You end up spitting out feathers, and the eight-foot fowl just strolls away singing about the alphabet.
In the 2012 election, Mitt Romney repeatedly argued for cutting public-TV subsidies and having the beloved character share the screen with ads — “I’m afraid Big Bird is going to have to get used to Kellogg’s Corn Flakes” — opening himself to attacks that he cared more about Wall Street than about “Sesame Street.”
In November, Senator Ted Cruz, Republican of Texas, became the latest pol to find the big yellow target irresistible. After the Twitter account for Big Bird announced that the character had gotten a Covid-19 vaccine, following a CNN and “Sesame Street” town hall on vaccines for kids, Cruz called the tweet “Government propaganda…for your 5 year old!”
Government propaganda…for your 5 year old! https://t.co/lKUlomnpq1
— Ted Cruz (@tedcruz) November 6, 2021
Leave aside the dubious claim that promoting childhood vaccination, a cornerstone of public health and schools, is “propaganda.” Disregard how Cruz ignores that Big Bird was promoting the measles vaccine a half-century ago. (Cruz, after all, is the same cultural savant who once considered it a burn to label Democrats “the party of Lisa Simpson.”) And forget that, for decades, liberal and conservative parents have loved “Sesame Street” for its noncommercial wholesomeness.
Cruz was at least on to one larger truth: “Sesame Street” political, and it has been from the beginning.
It is political not in a partisan sense but because the way we teach and protect children — and choose which children to teach and protect — is inevitably bound up in politicized ideas.