SALES of British beef are soaring worldwide with the meat growing more popular in Asia.
Exports of high quality beef have risen by ten per cent to Hong Kong alone in the past year.
And more meat is heading to Japan and Singapore than ever before.
Experts say the UK’s market with the US is also about to explode after the Americans ended a 24-year ban on British meat products.
The market there is expected to be worth £66million over the next five years.
Now the Department of Trade, along with the National Farmers Union and the Agriculture and Horticulture Development Board, is providing masterclasses in selling red meat overseas.
Trade Secretary Liz Truss said: “I urge our brilliant beef farmers to look to the world’s most rapidly growing markets, where their produce is loved and trusted.
“It is time for a great British exporting boom to propel our recovery and future growth.”
NFU president Minette Batters said: “We have developed a fantastic reputation for quality and we believe this also presents an opportunity to develop our market share in existing countries.
“This work with the Department for International Trade is crucial to grow the British brand and allow our farmers to fulfil their ambition to be global leaders in climate-friendly food.”
