TELLY host Piers Morgan has more appeal among Red Wall Labour voters than Sir Keir Starmer, party insiders fear.
The Good Morning Britain presenter would win over more people in their former northern heartlands than the current Labour leader, they think.
Starmer faces an uphill battle after the 2019 election helped give PM Boris Johnson an 80-seat majority — with the Tories winning seats such as Blyth Valley for the first time since 1950.
One party source told The Times: “Even Piers Morgan has more traction with these voters.
“Our problem is the public want Boris to do well.
“We haven’t got permission to be in the room.”
A leaked memo last week suggested the party needed to project patriotism to win back lapsed voters.
Starmer faces his first test in local elections on May 6.
