Xbox boss admits limited marketing budget compared to PlayStation

Scrappy approach to marketing

Xbox marketing lead Michael Flatt reveals in an interview that Xbox has to be "scrappy" with its budget, as it doesn't have the same marketing funds as PlayStation.

Struggling to compete

Flatt acknowledges that PlayStation outspends Xbox in marketing, forcing Xbox to work harder to secure funds for promotions and advertising.

Focus on games and Game Pass

Recent layoffs and studio closures at Xbox hint at a shift in focus, with rumors circulating that Xbox may stop marketing consoles in Europe to redirect resources to games and Game Pass.

Microsoft's recent acquisition of Activision Blizzard for nearly $70 billion shows a willingness to invest in Xbox games, despite the constraints on the marketing budget.

For more on Xbox and the latest updates, explore the top-rated games leaving Game Pass.