Introduction of The Glitch
A new multiplayer battleground is set to shake up Fortnite with The Glitch, featuring new weapons, storms, and objectives that rotate constantly. This 16-player game challenges users to fix a virtual world experiencing glitches.
Gameplay and Objectives
In The Glitch, four teams of four players compete in each match, navigating through randomly generated glitch events that lead them to different maps or 'moons'. The ultimate goal is to complete the Final Objective before other teams to emerge victorious.
Development and Sponsorship
Unlike traditional Fortnite updates, The Glitch is not endorsed by Epic Games but has been crafted by Look North World within Fortnite's Creative mode. Founded by Alexander Seropian of Bungie fame, this game aims to make digital ads more interactive for Gen Z and millennial audiences.
Branded Integrations and Twitch Promotion
The Glitch will feature in-game integrations from brands like Domino's and Peloton, promoting engagement through virtual pizzerias for health boosts and branded mini-games. Twitch streamers will play a key role in promoting the game, with Amazon's Andrea Garabedian emphasizing the importance of keeping players engaged and coming back for more.
Authentic Brand Alignment
Amazon's brand partnership studio sees The Glitch as a significant opportunity for brands to connect with younger audiences authentically. The game represents a new era of branded games, offering brands the chance to be an integral part of the gaming experience.
Stay tuned for the latest Fortnite news and updates as The Glitch takes the gaming world by storm.
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