Price Increase Concealed Amid PS5 Pro Presentation
PlayStation has silently increased the prices of its most-used accessory, the PS5 controller, ahead of what seems to be a presentation for the anticipated PS5 Pro.
Technical Presentation for PS5 Tomorrow
Sony announced a Technical Presentation for the PS5 scheduled for Tuesday, September 10, 2024. The presentation will delve into innovations in gaming technology and is speculated to lead to the unveiling of the PS5 Pro.
Price Hike for PS5 Controllers
The price of every PS5 controller has seen an uptick, with a $5/£5 increase across the board. Standard white, blue, pink, and black controllers now retail for $75/£65, while other colors like volcanic red and sterling silver are priced at $80/£70.
Rising Console and Accessory Prices
Contrary to the norm, both Xbox and PlayStation have been increasing hardware prices this generation. In Japan, PS5 console prices have surged by 40% since launch.
Strategy Behind the Price Change
PlayStation's decision to raise controller prices ahead of the PS5 Pro announcement is believed to be a tactic to mask the increase and capitalize on potential controller sales with the launch of a new console.
As gamers await the release of the PS5 Pro, which promises cost-saving benefits, many are holding off on upgrading from the base PS5 model.
For more on PlayStation, explore our Astro Bot review.
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