Ubisoft Under Fire for Similar Tactics
UBISOFT faced backlash for charging full price for Skull and Bones, a live-service game with additional in-game purchases. Despite calling it a quadruple-A game, players saw through this marketing strategy.
EA's Controversial Move
Following Skull and Bones' commercial failure, EA is considering adding more ads to its full-price games, sparking outrage among fans.
EA's Diverse Game Portfolio
While best known for sports games, EA also publishes titles across various genres like The Sims, Apex Legends, and Mass Effect.
CEO's Comments on Advertising
According to a report by The Verge, EA's CEO Andrew Wilson discussed the potential for advertising during a recent earnings call, hinting at a shift in the company's strategy.
Mixed Reaction to In-Game Advertising
While EA has previously incorporated ads into its games, such as sponsorships in sports titles, players have been critical of certain implementations like paid collaborations for additional content.
Concerns for the Future
Players are wary of EA's plans to increase advertising in games, with many expressing concerns about the impact on their gaming experience.
Stay Updated on Gaming Drama
For more on gaming controversies, read about the contract attempting to prevent negative reviews of Marvel Rivals.