Solana-powered Web3 Tools Drive Returns and Customer Data Insights, Says Solana Breakpoint Attendees

Web3 tools powered by layer-1 blockchain Solana are generating tangible returns and providing deep customer data insights, according to mainstream brands and companies that attended the Solana Breakpoint conference. The event, held in Amsterdam in 2023, attracted businesses and projects from Web2, Web3, and traditional backgrounds. One key takeaway was the adoption of Solana-based tools and services that are revolutionizing payments and loyalty programs.

Bobba Guys Loyalty App Pilot Program Delivers Results

Boba Guys, a US-based bubble tea brand similar to Starbucks, shared how its pilot program for a new customer loyalty app yielded valuable data and encouraged customers to return to its stores in San Francisco. The five-week program relied on in-store promotion and attracted 600 users, with 31% of orders being attributed to the loyalty program. The app also led to a 67% increase in monthly visits from loyalty program users and a 65% increase in spending. Solana Foundations head of commerce business development, Josh Fried, emphasizes that this loyalty program is a real-world use case for commercial clients seeking Web3 and blockchain-based tools.

Solana Pay Integration into Shopify Signals Viability of Web3 Payment Tools

The recent integration of Solana Pay into the popular e-commerce platform Shopify further demonstrates the growing acceptance of Web3-based payment tools by conventional businesses. Merchants using Solana Pay are already providing positive feedback on its adoption. For example, the MadLab NFT project reported a significant increase in sales from crypto users who were holding USDC on Solana and used the integration to purchase merchandise. Another entrepreneur in Denver, Colorado, has utilized Shopify's Solana Pay integration to drive sales of custom fragrances. The appeal of Web3 technology lies in its ability to enhance the e-commerce experience by adding new layers to the sales process.

Driving Adoption of Solana Pay and Web3 Tools

While there is optimism surrounding the adoption of Solana Pay and Web3 tools built on Solana, Josh Fried acknowledges that there is still much work to be done. Drawing from his experience working on Google Pay, Fried notes that even a tech giant like Google took years to see widespread adoption of its payment service. However, he believes that the involvement of major payment processors and payment rails, such as Visa, will play a crucial role in driving the adoption of Web3-based payments.