Introduction
Footwear has always played a crucial role in culture and fashion worldwide. While some see shoes as mere protection for the feet, others consider them an essential part of their wardrobe. Sneakers, in particular, have gained a cult following, with rare pairs selling for exorbitant prices. The sneaker culture has spawned an entire industry, from manufacturers and retailers to influencers who shape the trends. Now, as Web3 technology gains popularity, even big brands like Nike are exploring nonfungible tokens (NFTs) and the metaverse. In this landscape, 13-year-old entrepreneur Blake Cockram has taken the sneaker resale business to a new level by incorporating crypto payments.
Onboarding newbies to crypto, one shoe at a time
Blake's business, CryptoKicks, allows customers to purchase sneakers using cryptocurrencies such as Bitcoin, Ether, and stablecoins like Tether. In fact, paying with crypto gives buyers a 10% discount on their order. Blake revealed that most customers who choose to pay with crypto are new to the blockchain world. By offering this crypto-centric business model, CryptoKicks not only provides a discount but also educates customers about cryptocurrencies and encourages them to take control of their assets. The young entrepreneur takes the time to guide customers through the process of setting up a wallet and even advises them on the best coin to use for payment.
The life of a 13-year-old crypto entrepreneur
Blake's journey into the crypto world began with the influence of his older brother, who saw the potential in starting a company that incorporates cryptocurrencies. Despite being just 13 years old, Blake manages his business while attending school. His classmates have mixed opinions about crypto, with some curious to learn more and others dismissing it as "rubbish." Blake takes it upon himself to raise awareness among his peers, highlighting the benefits of crypto as a new form of payment that is fast, fun, and offers financial opportunities.
To hear more about Blake's insights on sneaker culture in the U.K. and his plans for the future, listen to the full episode of The Agenda on Cointelegraph's Podcasts page, Apple Podcasts, or Spotify. And don't forget to explore Cointelegraph's lineup of other shows!
This article is for general information purposes only and should not be considered legal or investment advice. The views and opinions expressed here are solely those of the author and do not necessarily reflect the views and opinions of Cointelegraph.
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