Introduction
The Madeira Blockchain 2023 conference shed light on the growing interest in integrating blockchain technology into the gaming industry. Developers and studios discussed the challenges they face in adopting this innovative solution and the potential benefits it can bring to gamers.
Challenges Faced by Studios
Redcatpig, a Web3 studio, shared their experience of integrating blockchain features into their games. The CEO, Marco Bettencourt, highlighted the difficulty of communicating the benefits of blockchain technology to their internal team. Despite these challenges, Redcatpig is working on their first blockchain-based game, set to release in 2024.
Avoiding Buzzwords
Redcatpig emphasized the importance of avoiding buzzwords when promoting blockchain-integrated games. Players are more interested in the functionality of the game and the ownership of in-game assets, rather than the underlying technology. Bettencourt emphasized the need to focus on the value proposition for gamers.
Backlash from the Gaming Community
VEU, an AI-powered solutions company, faced backlash from their community when they introduced blockchain technology into their development process. Nuno Rivotti, the chief product officer at VEU, emphasized the need for the industry to shift its focus from the technology itself to the product's perceived value. Users don't need to understand the technology to benefit from it.
Portugal's Embrace of Blockchain
In Portugal, blockchain technology has gained significant traction in the gaming industry. The eGames Lab, a consortium of public and private entities, is actively supporting the integration of blockchain into gaming product pipelines. The government is also investing in blockchain training, research and development, software production, and marketing as part of the Recovery and Resilience Plan.
Conclusion
The integration of blockchain technology into gaming presents both challenges and opportunities. Studios are working to overcome communication barriers and focus on the value proposition for gamers. Portugal is leading the way in incorporating blockchain into gaming product pipelines and government investment strategies, positioning itself as a trailblazer in the industry.
