AI identity platform tackles deep fakes and ownership issues

Rise of AI introduces new challenges

The advancement of artificial intelligence (AI) has opened up endless possibilities for human expression and content creation. However, it has also given rise to new problems, particularly in relation to ownership and the spread of deep fakes.

Deep fake fraud on the rise

According to data from Sumsub, deep fake fraud more than doubled in the United States, increasing from 0.2% to 2.6% in the first quarter of 2023 compared to the previous year.

Celebrities call out deep fakes

Well-known figures such as Tom Hanks, Jennifer Aniston, and Mr. Beast have recently spoken out about deep fakes that have used their digital personas to promote products.

Hollo.AI offers a solution

A California-based studio called Hollo.AI has launched a platform that allows users to claim their AI-generated "persona." The platform also provides a personalized chatbot to monetize and verify their AI work.

Blockchain technology ensures ethical use

Hollo.AI utilizes blockchain technology to verify AI identities and establish ownership. Creators and personalities can register and verify their AI on the platform's public ledger, giving them control over its use and enabling them to earn revenue through licensing.

Protection and empowerment

Hollo.AI not only monitors for unauthorized uses of AI identities but also assists users in resolving fraud cases. The platform aims to empower individuals in protecting their digital personas, which can be easily replicated and misused.

Broader discussions on AI transparency

Transparency and ethical use of AI are hot topics in various institutions and platforms. YouTube, for example, has recently updated its community guidelines to include more measures for AI transparency. The entertainment industry union SAG-AFTRA is also negotiating terms with Hollywood studios regarding the use of AI-generated "digital twins" for actors.