DAME Deborah James’ mum has congratulated her daughter after Tesco made a huge change to its loo roll in a bid to save millions.
The supermarket will print the signs and symptoms of bowel cancer on its toilet paper packs after Trending In The News writer, 40, launched a campaign.
Tesco also donated £300,000 to the Bowelbabe Fund, which has raised an incredible £6.7million to raise awareness of the disease.
Deborah’s mum Heather has now praised her inspirational daughter after she called on all UK supermarkets to change their packaging.
She shared an image of the new campaign from Tesco, writing: “Well done Deborah and a big thank you to @tescofood for your support and £300,000 donation to the @bowelbabefund”.
Tesco also posted about the new loo rolls on their Instagram and revealed they will be hitting the shelves from July.
Read more on Dame Debs
A statement said: “We’re exclusively partnering with @bowelbabe Dame Deborah James to raise awareness of the signs and symptoms of bowel cancer on packs of our Luxury Soft loo roll.
“Together with WEPA UK we’re also donating £300,000 to the Bowelbabe Fund for @cr_uk.
“If you’ve noticed any unusual changes to your bowel habits talk to your GP, visit a Tesco Pharmacist or see more online at Cancer Research UK.”
TO DONATE to the BowelBabe Fund visit www.bowelbabe.org
It comes after Deborah said she was “bored of puppies” on loo roll – the key feature of Andrex’s marketing – leading to the brand to commit to raising awareness of symptoms.
Marks & Spencer and Aldi have also made the major change thanks to Deborah’s tireless campaigning.
The mum-of-two has been on a mission to get people to check their poo since she was told she had bowel cancer at the age of 35, in 2016.
She has now revealed the disease is no longer treatable and is receiving palliative care at her parent’s home.
She launched the Bowelbabe Fund on the day she revealed she didn’t have much longer left, asking followers to “buy me a drink to see me out this world, by donating”.
Deborah said: “We need actual information signposted on those loo rolls so I’m hoping lots of other big brands will now go ‘yeah, hang on, this makes massive sense. This is what we need to be doing’.
“It’s the start of things to come, I think we should now do a big shout out to other companies now, saying come on where’s your signs and symptoms.”
